Blended marketing analysis

Knowing how to profitably acquire customers is the crux of growth marketing. To do this effectively, you should break the data down by the channel through which each customer arrived at your product and analyze each channel independently. Without this, there is no way to know where you should focus your attention or deploy more resources. Aggregated growth marketing effectiveness can change due to many different factors, and this ambiguous causation makes it impossible to clearly interpret what a change in average marketing effectiveness really means for your company... Read More


A primer on cohort analysis

Knowing how to profitably acquire customers is the crux of growth marketing. To do this effectively, you should break the data down by the channel through which each customer arrived at your product and analyze each channel independently. Without this, there is no way to know where you should focus your attention or deploy more resources. Aggregated growth marketing effectiveness can change due to many different factors, and this ambiguous causation makes it impossible to clearly interpret what a change in average marketing effectiveness really means for your company... Read More


A primer on paid marketing

Without runaway organic growth, How can you grow your business in a cost-effective manner? How can you acquire customers profitably? Can you scale your customer acquisition and maintain profitability? Read More


Paid marketing: A glossary of terms

The terminology around paid marketing can be as inscrutable as any other insider jargon: LTV, CAC, payback period, conversion rates, channels, churn and the list goes on. The following is a basic glossary of the terms around paid marketing... Read More



Project RIFLE

RIFLE is a decision making framework that helps improve targeting by quantifying otherwise non-quantified decisions. If you have a technology, what market should you apply it to? Should you sell to international or domestic markets? Big or small customers? What channels make the most sense for sales? RIFLE can help you be more rigorous and inspire a more effective way for you to make decisions at your company. Read More


Pitch the way VCs think

Learn how to develop an effective fundraising pitch deck and tell your company's story with emotion. We'll guide you through developing your company narrative and what the VC thought process is while making an investment, not to mention basic tips and tricks, in addition to what works and what doesn't in fundraising decks. Read More



Bitcoin 101

What is bitcoin and why is it so important? Hear from Balaji Srinivasan, co-founder of bitcoin startup 21, as he walks us through the fundamentals of bitcoin. Read More