Zappos founder and former CEO Tony Hsieh shares one of his core tenants – a great brand is a story that never stops unfolding – and how that led to their focus on the redevelopment of downtown Las Vegas.
When Zappos reached a stage of growth that it began to think about building a large corporate campus, they decided to turn the concept inside out focus on the ecosystem and community around them, instead of just looking internally. The goal was to build a place where it's unclear where the campus ends and the city begins encouraging interaction between the company and the community. Research shows that most innovation comes from something outside your industry.
"Think of the city as a startup.... how many times do you have the opportunity to shape the development of a major city?"