Project RIFLE

RIFLE is a decision making framework that helps improve targeting by quantifying otherwise non-quantified decisions. If you have a technology, what market should you apply it to? Should you sell to international or domestic markets? Big or small customers? What channels make the most sense for sales? RIFLE can help you be more rigorous and inspire a more effective way for you to make decisions at your company. Read More


Consumer fundraising checklist

So, you’re trying to raise money. Here’s a guide for thinking about the kind of information you’ll need to craft a narrative about your company. Depending on your stage of growth, you may want to focus on different elements of this checklist. This is meant as a general guide, not a prescriptive template. Read More



If/then planning

The goal of if/then scenario planning is to better understand how you can manage your company’s spend and ensure capital efficiency in order to achieve success. Ask yourself what bad things could happen, and what would your countermeasures be? Read More






Gene pool engineering for entrepreneurs: Benefits of gene pool engineering (5/11)

The goal of startups is to create products that disrupt an established industry with its own rules and product lines. To ensure this, the founders require diversity in their team. Not diversity in the generic sense, but diversity in specific dimensions: age, professional record, academic background, and mindset. This risk-tuned diversity manifests in the product through the reduction of time, energy and resources to achieve the first key iterations. Read More


Gene pool engineering for entrepreneurs: Step #1: Identify the five largest risks (6/11)

Systematically identify risky components and their multiple failure modes. Risks fall into the category of technical risk, where the failure of interdependent modules could result in the collapse of the product as a whole or general business risk or marketing risk, which encompasses everything else that is required to take the product to market. Read More