Why do we use certain products every day? What draws us back to them so frequently? In this video, bestselling author Nir Eyal shows us the four components that are key to forming habits: trigger, action, reward and investment. Read More
In this video, hear from game designer and author, Jane McGonigal, as she discusses everything from the current state of gaming to whether or not gamers have super powers. Read More
We are in a whole new world of platforms, a post-PC era, which I’d more aptly describe as the always/everywhere era, finally, and that means a whole new set of opportunities. Add to it the fact that because of a variety of factors too numerous to cover here, the cost of experimentation has gone down dramatically (one can start a web startup or write an Android app with no more than a student credit card!) and raw computing power is taken for granted. Read More