Browse some of the favorites on our bookshelf covering everything from how neuroscience helps us make decisions to issues of technological, societal and economic progress, not to mention how some of the best leadership lessons can come from anywhere including one of the top sports franchises in the U.S.


book-the-black-swanThe Black Swan: The Impact of the Highly Improbable

Nassim Nicholas Taleb

A black swan is an event, positive or negative, that is deemed improbable yet causes massive consequences. In this groundbreaking and prophetic book, Taleb shows in a playful way that Black Swan events explain almost everything about our world, and yet we—especially the experts—are blind to them.


book-the-score-takes-care-of-itself-2The Score Takes Care of Itself

Bill Walsh and Steve Jamison

Bill Walsh is a towering figure in the history of the NFL. His advanced leadership transformed the San Francisco 49ers from the worst franchise in sports to a legendary dynasty. In the process, he changed the way football is played. Prior to his death, Walsh granted a series of exclusive interviews to bestselling author Steve Jamison. These became his ultimate lecture on leadership.


book-high-uutput-managementHigh Output Management

Andrew Grove

This is a user-friendly guide to the art and science of management from Andrew S. Grove, the president of America’s leading manufacturer of computer chips. Grove’s recommendations are equally appropriate for sales managers, accountants, consultants and teachers—anyone whose job entails getting a group of people to produce something of value.


book-future-babbleFuture Babble: Why Expert Predictions Fail and Why We Believe Them Anyway

Dan Gardner

In this fast-paced, example-packed, sometimes darkly hilarious book, journalist Dan Gardner shows how seminal research by UC Berkeley professor Philip Tetlock proved that pundits who are more famous are less accurate — and the average expert is no more accurate than a flipped coin. Gardner also draws on current research in cognitive psychology, political science and behavioral economics to discover something quite reassuring: the future is always uncertain, but the end is not always near.


book-contagiousContagious: Why Things Catch On

Jonah Berger

What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. 


book-fascinateFascinate

Sally Hogshead

In Fascinate, advertising and media personality Sally Hogshead explores what triggers fascination—one of the most powerful ways to attract attention and influence behavior—and explains how companies can use these concepts to make their products and ideas irresistible to consumers. Marketing professionals of every ilk will find much of use in the pages of Fascinate; in the words of business guru Tom Peters, “fascination is arguably the most powerful of product attachments,” and Fascinate is a “pioneering book [that] helps us approach the word and the concept in a thoughtful and also practical manner.”


book-made-to-stickMade to Stick: Why Some Ideas Survive and Others Die

Chip and Dan Heath

Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.


book-on-being-certainOn Being Certain: Believing You Are Right Even When You’re Not

Robert Burton

Bringing together cutting-edge neuroscience, experimental data and fascinating anecdotes, Robert Burton explores the inconsistent and sometimes paradoxical relationship between our thoughts and what we actually know. Provocative and groundbreaking, On Being Certain challenges what we know (or think we know) about the mind, knowledge and reason.


book-how-we-decideHow We Decide

Jonah Lehrer

Lehrer shows how people are taking advantage of new science to make better television shows, win more football games and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?


book-nudgeNudge

Richard Thaler and Cass Sunstein

Nudge is about choices—how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make—ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources—and show us how sensible “choice architecture” can successfully nudge people toward the best decisions. In the tradition of The Tipping Point and FreakonomicsNudge is straightforward, informative and entertaining—a must-read for anyone interested in our individual and collective well-being.


book-i-moved-your-cheeseI Moved Your Cheese: For Those Who Refuse to Live as Mice in Someone Else’s Maze

Deepak Malhotra

In the face of established practices, traditional ideas, scarce resources and the powerful demands or expectations of others, we often underestimate our ability to control our own destiny and overcome the constraints we face—or think we face. I Moved Your Cheese reminds us that we can create the new circumstances and realities we want, but first we must discard the often deeply ingrained notion that we are nothing more than mice in someone else’s maze.


book-only-the-paranoid-surviveOnly the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company

Andrew Grove

Under Andy Grove’s leadership, Intel has become the world’s largest chip maker and one of the most admired companies in the world. In Only the Paranoid Survive, Grove reveals his strategy of focusing on a new way of measuring the nightmare moment every leader dreads–when massive change occurs and a company must, virtually overnight, adapt or fall by the wayside. Grove underscores his message by examining his own record of success and failure, including how he navigated the events of the Pentium flaw, which threatened Intel’s reputation in 1994, and how he has dealt with the explosions in growth of the Internet. The work of a lifetime, Only the Paranoid Survive is a classic of managerial and leadership skills.


book-predictably-irrationalPredictably Irrational

Dan Ariely

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate and procrastinate. Yet these misguided behaviors are neither random nor senseless. They’re systematic and predictable—making us predictably irrational.


book-the-second-machine-ageThe Second Machine Age

Erik Brynjolfsson and Andrew McAfee

Drawing on years of research and up-to-the-minute trends, Brynjolfsson and McAfee identify the best strategies for survival and offer a new path to prosperity. These include revamping education so that it prepares people for the next economy instead of the last one, designing new collaborations that pair brute processing power with human ingenuity and embracing policies that make sense in a radically transformed landscape. A fundamentally optimistic book, The Second Machine Age will alter how we think about issues of technological, societal, and economic progress.


book-the-design-of-everyday-thingsThe Design of Everyday Things

Don Norman

“This seminal book on human factors and engineering psychology will forever change the way you see the world and solve problems for people.” — Irene Au


book-the-elements-of-user-experienceThe Elements of User Experience

Jesse James Garrett

“Design is not just about how a product looks but also how it works. In this book, Jesse deftly describes the various facets of user experience and how they are all connected from how the product looks and how it works to the overall company strategy and how every CEO is a designer whether they recognize it or not.” — Irene Au