AppNexus

AppNexus is a technology company that provides trading solutions and powers marketplaces for Internet advertising. Its open, unified and powerful programmatic platform empowers customers to more effectively buy and sell media, allowing them to innovate, differentiate and transform their businesses.

Metamarkets

Case Study

Metamarkets is a real-time analytics platform with applications in programmatic advertising. They enable digital media buyers, sellers and exchanges to make better decisions by providing a visual and intuitive reporting interface into trillions of real-time advertising transactions. Metamarkets is akin to a Bloomberg terminal for online media markets.

MyLikes

MyLikes is the largest content and social advertising platform in the world, utilizing a network of more than 500,000 publishers with followers on platforms including Twitter, Tumblr, Google Plus and the open web. MyLikes’ unique content and social advertising model overcomes the banner blindness issues that plague traditional display ads and delivers engaged potential customers at scale. Advertisers can start driving relevant traffic to their website, mobile app or video using the MyLikes self-serve advertising platform where they can bid on a per click or per view basis.

YuMe

Alumni

YuMe is a leading provider of digital video brand advertising solutions. Its proprietary data-science driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe’s technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today’s highly-fragmented market. YuMe is now listed on the New York Stock Exchange (NYSE: YUME).