Project RIFLE

RIFLE is a decision making framework that helps improve targeting by quantifying otherwise non-quantified decisions. If you have a technology, what market should you apply it to? Should you sell to international or domestic markets? Big or small customers? What channels make the most sense for sales? RIFLE can help you be more rigorous and inspire a more effective way for you to make decisions at your company. Read More


Pitch the way VCs think

Learn how to develop an effective fundraising pitch deck and tell your company's story with emotion. We'll guide you through developing your company narrative and what the VC thought process is while making an investment, not to mention basic tips and tricks, in addition to what works and what doesn't in fundraising decks. Read More


Consumer fundraising checklist

So, you’re trying to raise money. Here’s a guide for thinking about the kind of information you’ll need to craft a narrative about your company. Depending on your stage of growth, you may want to focus on different elements of this checklist. This is meant as a general guide, not a prescriptive template. Read More





If/then planning

The goal of if/then scenario planning is to better understand how you can manage your company’s spend and ensure capital efficiency in order to achieve success. Ask yourself what bad things could happen, and what would your countermeasures be? Read More


Gene pool engineering for entrepreneurs: Step #2: Define the skill-set necessary to address those risks (7/11)

To address the key risks within the company, the main tool available to a CEO or manager is the hiring of experts who have successfully solved similar problems in the past. The more varied the company background of the engineers, the more failures and solutions at disruption they will have seen. Whereas, the more inexperienced team members lack the breadth of knowledge provided by the veterans, they can offer a corresponding lack of industry biases and a fresh perspective on a problem. Read More



Gene pool engineering for entrepreneurs: Step #4: List the top three or more experts at each center of excellence with relevant skill sets and recruit them (9/11)

Recruiters will often place a cursory “feeler” out to one or two individuals within an organization before checking the box and moving on to another firm. This customary practice reveals two flaws that our gene pool engineering approach addresses. Read More