Blended marketing analysis

Knowing how to profitably acquire customers is the crux of growth marketing. To do this effectively, you should break the data down by the channel through which each customer arrived at your product and analyze each channel independently. Without this, there is no way to know where you should focus your attention or deploy more resources. Aggregated growth marketing effectiveness can change due to many different factors, and this ambiguous causation makes it impossible to clearly interpret what a change in average marketing effectiveness really means for your company... Read More


A primer on cohort analysis

Knowing how to profitably acquire customers is the crux of growth marketing. To do this effectively, you should break the data down by the channel through which each customer arrived at your product and analyze each channel independently. Without this, there is no way to know where you should focus your attention or deploy more resources. Aggregated growth marketing effectiveness can change due to many different factors, and this ambiguous causation makes it impossible to clearly interpret what a change in average marketing effectiveness really means for your company... Read More


A primer on paid marketing

Without runaway organic growth, How can you grow your business in a cost-effective manner? How can you acquire customers profitably? Can you scale your customer acquisition and maintain profitability? Read More


Paid marketing: A glossary of terms

The terminology around paid marketing can be as inscrutable as any other insider jargon: LTV, CAC, payback period, conversion rates, channels, churn and the list goes on. The following is a basic glossary of the terms around paid marketing... Read More





Customer management is like dating

In this video, hear from general partner of Kleiner Perkins, Bing Gordon, as he uses the metaphor of dating to discuss customer management from prospecting to long-term retention. Learn about the algorithm for dating a cat to tactics used on eHarmony and OKCupid. Read More


Power presentations

"What is said is less important than what is heard." In this video, hear from Jerry Weissman, founder of Power Presentations, as he discusses the best way to get a message across. Read More